For our final blogging, I critiqued Laurie's thoughts. Here's the comment I made:
"The importance of research in PR was certainly highlighted by this chapter for me as well Laurie. You're right though, research is useless if it isn't the right sort, and it is imperative that the planning is applicable.
I was interested in how you placed this in a political context. I'll be voting for the first time (federally, that is) and so that realm is relatively new to me.
Surveys like you mentioned are often effective but are usually of the costly variety. Especially in the league of the census, which would be the ABS' own precious research project heh.
Your points on evaluation were also solid and clear, it's clear your line of work has given you a lot of perspective on the significance of research and evaluation. Well done!"
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment