Blog Critique - David

For Chapter 13 of the textbook (Sponsorship and Event Management) and the readings for week 9, I critiqued David Elliots blog. Here's the comment I made:


"David I think you really hit the nail on the head when you mentioned "in this chapter more than ever the lines between the marketing and PR functions are blurred."

Like Kell said, the main difference is probably just that marketing is more directly focused on profit and revenue. Although that's a huge part of PR, I feel that PR prioritises image and status more than marketing does.

I think the point Shank made which you highlighted, that "sponsorship will only be successful if there is conceived congruence between the sponsored event and the organisation sponsoring the event", is also an important thing to consider. The event is not necessarily appropriate if it is only relevant to the immediate aims of the marketing. It is also important that the purpose behind the overall corporation on a broader scale is also complimented by the nature of the particular event.

These were points I didn't pick up on so much until I read your blog, so thank-you! I really enjoy your blogging, you're more critical than most of the others which I appreciate. I often forget to question many of the ideas expressed in the textbook and take it on face value. You've given me a lot to think about, thanks."