This week I critiqued Nathan Swan's blog, here's my comment:
Hey Nathy boy! You certainly know your readings this week's post was great. I think we generally had the same impression, except I personally found the Johnston and Zawawi reading the easier one to understand.
Either way I still think they both set it out clearly and it helped me get an idea of the different approaches to PR campaigns and programs.
-John...
Sunday, August 19, 2007
Reading For Week 5
Chapter 7 in Public Relations Theory Practice (Johnston, Zawawi) sets out - as the title would suggest - different approaches and methodologies for organising aspects of Public Relations. People who know me know that my organisational skills are not the best, so a chapter exploring strategy, planning and scheduling was something I immediately perked my ears up for!
It quickly addresses the different stages of the strategic process, which the following strategies are somehow applied to. Johnston and Zawawi list them as:
I found it interesting that budgeting was so late in the process, though after mulling it over I suppose it makes sense.
They also included a communications plan and strategic public relations plan, explaining how to define your mission, intended publics, and message. They way they set the chapter out was simple, clear, and the linear nature of it really helped me get a grasp on the processes involved. I'll probably read over this one again, I think it's pretty fundamental to a PR practitioner.
It quickly addresses the different stages of the strategic process, which the following strategies are somehow applied to. Johnston and Zawawi list them as:
- creation of organisational vision and mission statements;
- creation of public relations vision and mission statements;
- establishment of performance indicators;
- budgeting;
- writing of a strategic public relations plan;
- scheduling of public relations plan activities
I found it interesting that budgeting was so late in the process, though after mulling it over I suppose it makes sense.
They also included a communications plan and strategic public relations plan, explaining how to define your mission, intended publics, and message. They way they set the chapter out was simple, clear, and the linear nature of it really helped me get a grasp on the processes involved. I'll probably read over this one again, I think it's pretty fundamental to a PR practitioner.
Sunday, August 5, 2007
Blog Critque - Levi
I had a read of Levi Newell's take on this week's readings. He evidently understood the ideas explored this week, in particular Chapter 11 of the Public Relations textbook (Johnston, Zawawi) and the ideas concerning Internal Relations and interaction with employees.
Here's the comment I left him:
Hey Levi, well done on explaining what Chapter 11 explored in relation to the communication between internal publics and the relationship with employees. To discussed it fairly in-depth and I think you demonstrated a clear understanding of what you read.
You covered the Insider Info chapter in the other book briefly, but still linked it appropriately the to importance of Internal Relations. I guess some further discussion of that chapter might be helpful to balance out the blog, but you definitely conveyed a strong understanding of the content of both chapter regardless. Well done!
Here's the comment I left him:
Hey Levi, well done on explaining what Chapter 11 explored in relation to the communication between internal publics and the relationship with employees. To discussed it fairly in-depth and I think you demonstrated a clear understanding of what you read.
You covered the Insider Info chapter in the other book briefly, but still linked it appropriately the to importance of Internal Relations. I guess some further discussion of that chapter might be helpful to balance out the blog, but you definitely conveyed a strong understanding of the content of both chapter regardless. Well done!
Reading For Week 4
When reading through the 'Insider Info' chapter (Public Relations, James M) it didn't take long to get to the fundamentals of what Public Relations is about. On the first page I found a quote that put things into perspective for me.
"It's important that you find somewhere where you can work within your own personal philosophy and reach your individual objectives as well as fulfilling the group or corporate goals." - Yatu Widders, Communications consultant, Cultural Perspectives.
This quote stood out to me as it acknowledges the needs and circumstances of the individual practitioner yet emphasises the extent to which Public Relations is a role within a 'team'. The actions of a practitioner represent a collective group of affiliated people and not simply the individual themselves. There are 'corporate goals' in addition to 'individual objectives'.
Chapter 11 in Public Relations Theory Practice (Johnston, Zawawi) explored what should be the top priorities of practitioners both local and international when representing their people. First and second priorities are almost always:
1. Internal Public Relations (Internal publics are comprised primarily of an organisation's employees and an association's members.)
2. Community Relations (Involving relationships - at times avoiding technology to keep interaction with others more 'personal'.)
Employees and members maintain interaction through Intranets, noticeboards, memos, awards, and special events, to help the level of communication between internal publics.
In respect of community relations, Mackay raises the notion that people develop relationships with anyone they encounter including those met for commercial purposes, not simply for reputation or promotion but to address an emerging 'loneliness'.
By exploring the top priorities of Public Relations practitioners and business leaders and illustrating the significance of the individual and their role within a collective group, both chapters aptly conveyed a lot of what PR is about, at least for me. I had not yet thought so much about the relations with an organisations employees, instead mostly focusing on relations and status in the public eye. This week's readings really helped put these ideas in perspective for me, and I feel like I have a greater understanding behind the need for PR now.
"It's important that you find somewhere where you can work within your own personal philosophy and reach your individual objectives as well as fulfilling the group or corporate goals." - Yatu Widders, Communications consultant, Cultural Perspectives.
This quote stood out to me as it acknowledges the needs and circumstances of the individual practitioner yet emphasises the extent to which Public Relations is a role within a 'team'. The actions of a practitioner represent a collective group of affiliated people and not simply the individual themselves. There are 'corporate goals' in addition to 'individual objectives'.
Chapter 11 in Public Relations Theory Practice (Johnston, Zawawi) explored what should be the top priorities of practitioners both local and international when representing their people. First and second priorities are almost always:
1. Internal Public Relations (Internal publics are comprised primarily of an organisation's employees and an association's members.)
2. Community Relations (Involving relationships - at times avoiding technology to keep interaction with others more 'personal'.)
Employees and members maintain interaction through Intranets, noticeboards, memos, awards, and special events, to help the level of communication between internal publics.
In respect of community relations, Mackay raises the notion that people develop relationships with anyone they encounter including those met for commercial purposes, not simply for reputation or promotion but to address an emerging 'loneliness'.
By exploring the top priorities of Public Relations practitioners and business leaders and illustrating the significance of the individual and their role within a collective group, both chapters aptly conveyed a lot of what PR is about, at least for me. I had not yet thought so much about the relations with an organisations employees, instead mostly focusing on relations and status in the public eye. This week's readings really helped put these ideas in perspective for me, and I feel like I have a greater understanding behind the need for PR now.
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